What is public road safety communication used for?

Answer

Public communication is used for various purposes. For example, for informing about (new) laws and regulations and for increasing support for measures by providing information and facts. An example is the MONO campaign, which was also used to alert cyclists to the ban on handheld phone use on bicycles introduced in July 2019 [1].

Public communication is often used to change behaviour; for example, by raising awareness about certain traffic risks or by influencing safe behaviour standards (attitudes and opinions). In such a case, we usually speak of awareness campaigns.

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Public communication

Public communication on road safety includes all activities and products for a voluntary, lasting change in knowledge, attitude or behaviour. There Meer

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