Since 2003, various organisations (such as Veilig Verkeer Nederland and the Dutch Association of Insurers) have been carrying out public communication activities in cooperation with the Ministry of Infrastructure and Water Management under the umbrella 'Daar kan je mee thuis komen’ (approx., ‘This will get you home’.) In 2020, this name was changed to ‘Kom veilig thuis’. (‘Get home safely'). Under this umbrella, which has a number of annual themes, mass media campaigns are organised, often linked to enforcement efforts and regional activities in specially planned campaign periods. The themes covered from 2020 onwards are recurring campaigns on alcohol use in traffic (Bob) and distraction in traffic (MONO). A bicycle lights campaign was launched in 2020 under the banner 'AAN in het donker’ (‘ON in the dark').
In addition to the major national campaigns, VVN, TeamAlert, Responsible Young Drivers and smaller, local organisations, among others, also carry out local public communication activities. Some of these activities use material from the national campaigns. These implementing organisations offer campaigns that can be purchased by provinces, Regional Road Safety Authorities (ROVs), municipalities, schools or other institutions such as festival organisations.
