Driver reward and punishment are examined as influences in driver behavior. Perception and judgment are accepted as significant factors, and a number of research needs are suggested. Public information and education are evaluated, and deficiencies pointed out. Driving as a social process is examined; recommendations are made for reasonable traffic regulations, a moral approach to traffic safety, and the group discussion-decision technique for improving driver behavior. Limiting conditions of the driver-such as fatigue and intoxication-are discussed. Electronic devices to take control when the driver fails are described and recommended. Lack of information about causes of accidents is a major impediment to progress in most areas of traffic safety. The "mixed team" approach to accident investigation is endorsed. Pedestrian safety is defined as primarily an urban problem with many of the same socio-psychological bases as driver safety. (Author/publisher)
Abstract