The influence of posters on driver behaviour.

Author(s)
L'Hoste, J.
Year
Abstract

A study is described, which was carried out in a Paris region in seven large industrial firms, on the influence of posters on driver behaviour, in particular for the use of seat belts. Four posters were designed by a graphic art specialist, each poster concentrated heavily on one of the following approaches: fear, humour, scientific character and aesthetics. As regards the using of seat belts, the aesthetic argument showed an increase in the using of seat belts. The humorous poster seems to have had a negative effect. The other two posters do not appear to have produced any notable effect. See also IRRD abstract no. 208624.

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Publication

Library number
B 21387 (In: B 2628) [electronic version only] /83 / IRRD 208629
Source

In: Efficiency and effectiveness of road safety campaigns : proceedings of an International Congress, The Hague, October 19-20, 1972, p. 33-37, 5 ref.

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