The use of safety posters and other mass media in highway safety.

Author(s)
Planek, T.W.
Year
Abstract

Posters represent a popular technique of mass communication in safety. How efficient are their effects? The author expounds different psychological theories.

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Publication

Library number
A 7027 (In: A 7022) IRRD 46000
Source

In: International symposium on drivers’ psychology, Brussels, 7-10 January 1969, p. 158-194

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.