Abstract
Posters represent a popular technique of mass communication in safety. How efficient are their effects? The author expounds different psychological theories.
Posters represent a popular technique of mass communication in safety. How efficient are their effects? The author expounds different psychological theories.
In: International symposium on drivers’ psychology, Brussels, 7-10 January 1969, p. 158-194
This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.