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Sustainable Road Safety implies that the traffic environment is designed to rule out serious crashes and to mitigate the severity of the crashes that do happen. The human dimension is the primary focus: man who is vulnerable, makes mistakes and does not abide by the rules.
Adolescence is the period between childhood and adulthood. Compared with older adolescents (18-24 years old), young adolescents (10-17 years old) exhibit more risky behaviour. Because of their physical and mental development, young adolescents are attracted to risky challenges, they are more susceptible to peer pressure, and they have less self-control and overview than older adolescents.
Public service advertising (PSA) on road safety does not seem very effective on its own. PSA campaigns mainly influence behaviour when they are combined with police enforcement and rewarding or other actions. This does not mean that PSA campaigns should not be undertaken.
If the average speed on a road increases, crash risk also increases, as does the risk of a serious outcome. This is true in general terms, but more so when motorised vehicles crash with unprotected road users, such as pedestrians, cyclists and (light) moped riders. Furthermore, speed differences between vehicles at any one time or place are related to a higher crash risk.
In 2016, there were 189 road deaths among cyclists in the Netherlands. This is approximately 30% of the total number of road deaths. The number of seriously injured cyclists is not exactly known. Their number in 2015 was estimated to be more than 60% of the total number of serious road injuries, which would be over 13 thousand.