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Public service advertising (PSA) on road safety does not seem very effective on its own. PSA campaigns mainly influence behaviour when they are combined with police enforcement and rewarding or other actions. This does not mean that PSA campaigns should not be undertaken.
In 2016, there were 189 road deaths among cyclists in the Netherlands. This is approximately 30% of the total number of road deaths. The number of seriously injured cyclists is not exactly known. Their number in 2015 was estimated to be more than 60% of the total number of serious road injuries, which would be over 13 thousand.
Moped and light-moped riders are at relatively high risk of being a crash casualty. Although there is a trend towards fewer deaths, in the Netherlands, the risk of being killed or seriously injured remains very large compared with other modes of transport. In the Netherlands, helmet use is mandatory for moped riders, but not for light-moped riders.
From 2009 to 2018, an annual average of 80 road deaths were attributable to crashes with trucks and 67 road deaths to crashes with delivery vans. Casualty numbers are higher among crash opponents than among occupants of trucks or delivery vans. The fatality rate among crash opponents is higher when they crash into a truck or delivery van than when they crash into a car.