822 documents found.

Published: (SWOV) | Petegem, J.W.H. van; Uijtdewilligen, T.
Published: (SWOV) | Goldenbeld, Ch.; Stelling, A.; Kint, S.T. van der
Published: (SWOV) | Bax, C.A.; Uijtdewilligen, T.; Kint, S.T. van der

Public service advertising (PSA) on road safety does not seem very effective on its own. PSA campaigns mainly influence behaviour when they are combined with police enforcement and rewarding or other actions. This does not mean that PSA campaigns should not be undertaken.

In 2016, there were 189 road deaths among cyclists in the Netherlands. This is approximately 30% of the total number of road deaths. The number of seriously injured cyclists is not exactly known. Their number in 2015 was estimated to be more than 60% of the total number of serious road injuries, which would be over 13 thousand.

In 2020, over a quarter of the total number of bicycle kilometres were cycled on pedelecs; particularly the over-65s opt for pedelecs. This is also borne out by the crash figures: in 2019 and 2020, almost one in three of the cyclist fatalities was a pedelec rider.

A safe infrastructure is of vital importance to pedestrians and cyclists. In 2010-2019, 40% of the number of road deaths were pedestrians or cyclists. In 2018, they even made up 69% of the number of seriously injured road users. If pedestrians or cyclists are involved in crashes with motorised vehicles driving faster than 30km/h, they run a significant risk of severe or fatal injuries.

Traffic education is defined here as any kind of formal or informal education that is aimed at learning and improving the knowledge, insight, skills and attitudes that are necessary for safe traffic participation, including the wish to safely participate in traffic.

In the Netherlands, on average, more than 50 people die every year in a submerged vehicle crash. More than two thirds die from drowning. The casualties are mainly car occupants, while cyclist and mobility scooter fatalities are also numerous. Casualties are mostly male and aged 18-24.

Risky road user behaviour is behaviour that adversely affects road safety, such as driving under the influence of alcohol, drugs or medicines, speeding, inappropriate speed, distracted or fatigued driving, red light negation, and failure to use or misuse means of protection (motorcycle or moped helmet, seatbelt).