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Sustainable Road Safety implies that the traffic environment is designed to rule out serious crashes and to mitigate the severity of the crashes that do happen. The human dimension is the primary focus: man who is vulnerable, makes mistakes and does not abide by the rules.
Public service advertising (PSA) on road safety does not seem very effective on its own. PSA campaigns mainly influence behaviour when they are combined with police enforcement and rewarding or other actions. This does not mean that PSA campaigns should not be undertaken.
The social costs of road crashes in the Netherlands in 2018 are estimated at 17 billion euro (between € 15.8 and € 18.6 billion euro), equivalent to more than 2% of the gross domestic product (GDP).
This fact sheet considers road safety in the Netherlands from an international perspective. The number of serious road injuries is hard to compare to numbers in other countries, so we almost exclusively focus on the number of road deaths. For the Netherlands, we use the actual number of road deaths provided by Statistics Netherlands; i.e. the numbers adjusted for underregistration.
Traffic education is defined here as any kind of formal or informal education that is aimed at learning and improving the knowledge, insight, skills and attitudes that are necessary for safe traffic participation, including the wish to safely participate in traffic.
The construction of the road network and the road design have a large effect on road safety: firstly, because these make certain conflicts impossible or unlikely (e.g. physical separation of driving direction, separate cycle lanes, obstacle-free verges); secondly, because these direct the desired traffic behaviour (recognizability, predictability).