Public communication on road safety includes all activities and products for a voluntary, lasting change in knowledge, attitude or behaviour. There is little evidence that stand-alone mass media communication is effective in changing behaviour or improving road safety. Research does show that campaigns can contribute to increasing support and knowledge of laws and regulations.

A safe infrastructure is of vital importance to pedestrians and cyclists. In 2010-2019, 40% of the number of road deaths were pedestrians or cyclists. In 2018, they even made up 69% of the number of seriously injured road users.

A pedestrian fall or collision is only a road crash (pedestrian crash) when a moving vehicle is involved. Between 2010 and 2019, an annual average of 59 pedestrians were killed in road crashes. Between 1999 and 2019, the number of pedestrian road deaths dropped by 62%. Crash risk for pedestrians equals that for cyclists, while for (light) moped riders crash risk is 3 to 4 times higher, and for occupants of cars/delivery vans 7 to 8 times lower.

In the Netherlands, licence acquisition courses for category B (passenger cars) are concluded by a theoretical and a practical test. Driving lessons are not obligatory, but without them passing the practical test is virtually impossible. For practical reasons, the effectiveness of drivings tests and driver training is hard to assess in a scientific way. A few studies of the effectiveness of theory tests and practical driving tests are indeed available. These do, however, not show a marked relation between crash risk and driving test performance or driver training.

Traffic education is defined here as any kind of formal or informal education that is aimed at learning and improving the knowledge, insight, skills and attitudes that are necessary for safe traffic participation, including the wish to safely participate in traffic.