A safe infrastructure is of vital importance to pedestrians and cyclists. In 2010-2019, 40% of the number of road deaths were pedestrians or cyclists. In 2018, they even made up 69% of the number of seriously injured road users.

The mobile phone is symbolic of ‘distraction in traffic’. But apart from mobile phone calls, texting, or listening to music, many drivers, cyclists and pedestrians are occupied with all sorts of other activities that may distract them. Examples are: operating the navigation system, eating, drinking, talking to passengers or daydreaming.

Driving under the influence of drugs or impairing medicines reduces fitness to drive[i] and increases crash risk. Drugs have a numbing, stimulating or mind-altering effect on the brain, or a combination of these effects, which impair traffic task performance. For drug use in traffic, we (unfortunately) have to rely on research dating back to 2011.

Driver fatigue is estimated to be a (contributing) factor in 15 to 20% of crashes, but estimates in individual studies vary widely. Drivers who are tired are less attentive and react less quickly and less adequately than drivers who are not tired. They also get irritated and frustrated more easily.

A bicycle helmet is intended to protect cyclists against head and brain injuries when they are involved in crashes. The helmet does not prevent bicycle crashes (see the SWOV fact sheet Cyclists for general bicycle safety measures). International research shows that in case of a crash helmeted cyclists are 60% less likely to sustain serious head/brain injuries and 70% less likely to sustain fatal head/brain injuries than cyclists not wearing a helmet.

Intelligent transport and advanced driver assistance systems are implementations of information and communication technology in vehicles and in the transport infrastructure to make traffic safer, more efficient, more comfortable, more reliable and more eco-friendly.

Visual information is of the utmost importance to road users. In darkness, both public lighting and vehicle lighting help road users take stock of the traffic situation and help them to be seen by others. Installing public lighting leads to a 50% reduction in the number of nighttime injury crashes. Disavantages of public lighting are, among other things, the risk of collisons with lamp posts, light pollution and the costs of material, maintenance and energy consumption. The road safety effects of a reduction in illuminance level on motorways vary according to the traffic situation.