.05 Blood alcohol awareness campaign.

Author(s)
Gibb, D.G.
Year
Abstract

Following a study of the reaction of young people in Australia to and their understanding of the part alcohol plays in road accidents, a.05 blood alcohol awareness campaign was conducted over three months. Radio and television were the main advertising media used. A statistical evaluation at the end of the campaign showed that driver and passenger injuries in the 17 to 20 age group had decreased by 15%.

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Publication

Library number
B 9109 (In: B9050) /83.4/ IRRD 215370
Source

In: Proceedings of the 1st International Conference on Driver Behaviour, Zurich, 8-13 October, 1973, 5 p., 1 ref.

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