Abstract
In this paper, the literature on aggressive driving tendencies as a consumption experience is reviewed. Two studies test a comprehensive model that includes personality, attitudinal, and value antecedents to such behavior. The research supports the role of most of the antecedents. However, personality and attitudinal constructs were found to be stronger predictors of aggressive driving than values. Furthermore, the paper demonstrates that aggressive driving tendencies increase incidences of law breaking. Suggestions for future research and practical implications are discussed. (Author/publisher)