Alcohol advertising, risk taking and government regulation : comments on "Risk and alcohol lifestyle advertising"by W. Breed and J.R. DeFoe.

Author(s)
Mosher, J.F.
Abstract

Advertising is one aspect of our environment that promotes drinking habits which endanger everyone's health, particularly because of risk taking behaviour (most obviously drunk driving) that has become associated with drinking. Any meaningful prevention program then, must address this large societal expenditure on misleading alcohol information.

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Publication

Library number
B 19697 T /83.4/
Source

Abstacts and Review in Alcohol and Driving, Vol. 2 (1981), No. 9 (September), p. 17-21, 14 ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.