In this report recent Dutch publicity-campaigns are reviewed with special emphasis on their risk-theoretical conceptions. The review is based on an analytical scheme which is explained in chapter ii. Chapter iii deals with the campaigns which are directed towards prevention of driving under the influence of alcohol or medical drugs. Chapter iv deals with campaigns which try to promote the use of passive safety devices such as safety belts and crash helmets. Chapter v deals with the campaigns which are directed towards lowering the speed at which people travel. Chapter vi deals with the campaigns which are directed at unsafe behaviour of children. Chapter vii deals with campaigns which are addressed to young and inexperienced traffic participants and tries to improve their often careless behaviour. Chapter viii deals with campaigns with diverse messages, most of them with accident expectations. The report is closer with an overview of the campaigns discussed and with strong advice that campaigns should be accompanied by a profound problem analysis and an evaluation.
Abstract