The aim of the study is to analyse the appeal of automobiles which go beyond strictly utilitarian transport purposes. The perspective is individual-psychological and the word "automobiles" refers to ordinary, privately owned cars. Appealing aspects of automobiles are analysed qualitatively, drawing on a variety of sources, e.g. newspaper articles, car advertisements, and car use statistics. Themes are explored according to the stage of automobility, namely "romantic" (prior to the 60's in Western Europe), "transitional" (present-day Western Europe), "totally car dominated" (present-day USA). Individual variations are investigated in relation to gender and age. The results suggest that: Cars can provide an opportunity to radiate aggression and power without having to acknowledge an aggressive intent. Although a safety problem, the sensation of speed is highly enjoyable. "Freedom" is a multifarious concept, with diverse associations, i.e. to "democracy", "privacy" and to "getting away". The protection provided by cars has deceptive aspects. Status and identity are powerful motives, but also susceptible to changes in social values. Several characteristics of cars are particularly well suited for confirming a masculine identity. Some of the non-utilitarian appealing aspects have decreased in later stages of automobility. The same pertains to aspects which have strong appeal to young persons. (Author/publisher)
Abstract