Understanding freight mode choice is essential in determining appropriate freight policy. Considerable effort has been directed at determining the major factors influencing freight mode choice in Western nations. Determining the relative importance of these factors has been carried out in many ways, each with varying degrees of experimental rigour and behavioural underpinning. Determining the factors influencing freight mode choice in developing countries has not received the same attention. This paper explores the use of an ordered probit model and conjoint analysis to study freight mode choice in Indonesia. This approach is rooted in traditional experimentation and behavioural theory. The study focuses on shippers in selected industries in cities in Java, Indonesia. It investigates their preference toward the quality and flexibility attributes of rail services. The research supports previous research in Western countries indicating that time, reliability, safety with respect to loss and damage, service frequency and responsiveness to the problems are highly significant in determining freight mode choice. (a).
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