Application of psychological principles to promote travel behaviour change.

In the context of the recent travel behaviour change policies implemented in different metropolitan areas of Australia, the present paper proposes a number of ways in which the six persuasion principles can be systematically introduced into the design of such policies in order to increase response by the target population and in order to secure a lasting reduction in vehicle kilometres travelled. The present paper proposes a number of ways in which the six persuasion principles can be systematically introduced into the design of such policies in order to increase response by the target population and in order to secure a lasting reduction in vehicle kilometres travelled. For each of the persuasion principles, the underlying theoretical bases from social psychology are outlined and, for illustration purposes, parallels are drawn to empirical research on their application in other public policy domains, such as energy conservation, waste management or land care. (Author/publisher) For the covering entry of this conference, please see ITRD abstract no. E210413.