Appraisal processes in the enactment of intentions to use coupons.

Author(s)
Bagozzi, R.P. & Yi, Y.
Year

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Publication

Library number
921506 ST [electronic version only]
Source

Ann Arbor, MI, The University of Michigan, Transportation Research Institute UMTRI, 1992, 27 p., 37 ref.; Also published as: Psychology & Marketing, 9, p. 469-486

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.