Arousal properties of red versus green.

Author(s)
Wilson, G.D.
Year
Abstract

20 subjects were each exposed for 60 sec. to 5 red and 5 green slides in alternating order. 2 electrodermal measures, conductance level and GSR, were taken. Results support the hypothesis that red is a more arousing colour than green, the effect being particularly apparent in the GSR data.

Request publication

6 + 0 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Publication

Library number
A 538 T
Source

Perceptual and Motor Skills, December 1966, p. 947-949

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.