Abstract
In this study, three arts programmes were analysed, each with an individual format and specific function: (1) the arts diary which announces the cultural events in Belgium during the coming week; (2) the arts magazine which focuses on two or three works of art with topical connections; and (3) the arts documentary which sheds light on an artistic movement or an artist, while under no pressure to be topical. A deliberate sample of 50 art-loving television viewers were surveyed. This study is an example of an integrated programme and viewer survey, where both quantitative and qualitative methods are employed. (A)