Five policies used to increase the level of ridesharing among employees of a large New Jersey firm are evaluated using stated preference techniques. The work shows that performance measures for policies such as guaranteed ride home, parking fee, rideshare coupon, and flexible starting times can be recovered through the administration of a stated choice instrument. The derived estimates of performance effectiveness are sensitive to both the local conditions and the constraints experienced by employees as well as to the unique opportunities brought to the program by the employer. A mix of the guaranteed-ride-home program, a rideshare coordinator and rideshare-matching program, a $0.75 per day parking fee, and a rideshare coupon of $1.00 to each participant combined with an average of 15 min lost time ridesharing is projected to meet the Clean Air Act's 25 percent increase in average vehicle occupancy. At the same time, this mix of transportation control measures will distribute the costs and benefits of the combined program across all employees and generate revenue to offset the program costs. (A)
Abstract