Abstract
This study attempts to identify the major factors that have contributed to traffic safety in the past, with a view of help identify which approaches are likely to be most fruitful in the future. The following items ar judged worthy of additional study as possible stimulants to changing social norms in directions more conductive to traffic safety, and away from directions which are inimical to safety: (I) the effect of fictional television and movie portrayals of the life- threatening use of motor vehicles as heroic or humorous, (II) the effect of encouraging increased courtesy on the road, and (III) the effect of social norms relating to alcohol, and the forces that shape such social norms.