Attitudes and the prediction of behavior : a meta-analysis of the empirical literature.

Author(s)
Kraus, S.J.
Year
Abstract

The relationship between attitudes and behavior has been the topic of considerable debate. This article reports a meta-analysis of 88 attitude-behavior studies that reveals that attitudes significantly and substantially predict future behavior. Relatively large and significant moderating effects were found for the attitudinal variables of attitude certainty, stability, accessibility, affective-cognitive consistently, and direct experience. Methodological factors associated with high attitude-behavior correlations included self-report measures of behavior, the use of nonstudents as subjects, and corresponding levels of specificity in the attitude and behavior measures. The practical magnitude of attitude-behavior correlations is considered, as are the future directions of attitude-behavior research.

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Publication

Library number
950820 ST [electronic version only]
Source

Personality and Social Psychology Bulletin, Vol. 21 (1995), No. 1 (January), p. 58-75, 119 ref.

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