Abstract
With rising car ownership and use, traffic problems in rural areas will also inevitably increase. Illustrated by examples from UK National Parks, common manifestations of rural traffic problems are identified and the need to control rural traffic is justified. In presenting a taxonomy of rural traffic management measures, it is argued that their success or failure depends not only on their design, but also on people's attitudes towards such measures and the problems themselves. The principal objective of the paper is to determine those attitudes through the analysis of driver and visitor surveys conducted in two national parks in the UK. The policy implications of the results are then considered. (A)