Automobilwerbung und Verkehrssicherheit.

Author(s)
Schmidt, L.
Year
Abstract

During the years 1972-1974 the influence of general speed limits and the energy crisis were arguments used in advertising by automobile manufacturers. The advertising tendency moved also in the direction of traffic safety, with arguments as vehicle characteristics, safety aspects and economy. This effect did not last long. In general the typical image of a certain model has a stronger influence on the concept of motor vehicle advertising than given external circumstances.

Request publication

6 + 0 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Publication

Library number
B 21696 (In : B 21691 S) /83.2/91/
Source

In: Arbeiten aus dem Verkehrspsychologischen Institut VI, Kleiner Fachbuchreiter, Band 19, 1982, p. 80-93, 1 graph., 6 ref.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.