Autoreclame maakt reuzenzwaai.

Author(s)
Kuiper, J.
Year
Abstract

It is stated that the psychological value of the car is much greater than other consumer goods. When the advertising however appeals to human characteristics, which in traffic as much as possible must be suppressed, it can be hardly ethical.

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Publication

Library number
B 4925 T /01/83.2/
Source

Autokampioen, Vol. 66 (1974), No. 11 (maart), p. 550-555,6 fig., 1 tab.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.