Autoveiligheid als marketinginstrument.

Author(s)
Schoenmakers, J.T.
Abstract

The lack of traffic safety in the Netherlands yearly costs over 8 billion guilders. Automobile industries give more and more excessive efforts to increase the safety of automobiles. If the consumer would be able to judge the safety-capacity of automobiles, the automobile safety could be a means of marketing. Several developments are described.

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Publication

Library number
B 26345 fo /91 /
Source

From: Financieel Economisch Magazine FEM, (1987-10-17) No. 21, p. 60-63, 3 fig.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.