Behavioural Insights Toolkit.

Author(s)
Department for Transport, Social Research and Evaluation division Savage, B. Knight, T. Bacon, J. Millington, A. Bullock, H. & Buckland, J.
Year
Abstract

Behavioural insights are an important component of the Department for Transport’s vision for a transport system that is an engine for economic growth but one that is also greener and safer and improves quality of life in our communities. The Behavioural Insights Toolkit provides a readily digestible and user-friendly guide to those responsible for transport policy and delivery initiatives, including local authorities. The toolkit shows how behavioural insights can be applied in the transport context to achieve policy objectives. The toolkit does not represent mandatory guidance and its use is purely voluntary. (Author/publisher) This report may be accessed by Internet users at http://www.dft.gov.uk/publications/behavioural-insights-toolkit

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Publication

Library number
20111815 ST [electronic version only]
Source

London, Department for Transport (DfT), 2011, 62 p., 63 ref.; Research report - ISBN 978-1-84864-130-3

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.