A Bernoulli model of destination choice.

Author(s)
Burnett, P.
Year
Abstract

The hypothesis that destination choice by a heterogeneous population group may appear to be a random process because of the conflicting and interacting effects of many variables on the choice decision is examined. A formal model of random destination is specified, and its predictions are tested by using data for 3 destinations, 8 classes of destination and 10 population groups. The findings support the development of Markov, linear learning, multinominal logit, and multivariate models of destination choice.

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Publication

Library number
B 10726 (In: B 8415 S) /72/
Source

In: Transportation Research Record TRR No. 527, 1974, p. 33-44, 4 tab., 52 ref. Presented at the 53rd Annual Meeting of the Highway Research Board, Washington, January 1974.

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