Abstract
The report presents key findings of a literature review of best practices for road safety campaigns, and relate these to actual road safety campaign practices by road administrations and authorities of fourteen countries who responded to a survey questionnaire. The report covers the following key focus areas: 1. Road User Behaviour (including reference to theories of behaviour change), 2. Types of Road Safety Campaigns, 3. Target Audiences, 4. Campaign Media, and 5. Campaign Evaluation. It shows how and why these issues should be sufficiently researched and understood before implemented by road authorities and administrations. (Author/publisher)