Campaigns and Awareness Raising Strategies in Traffic Safety (CAST). Deliverable 1.4: Road user model and persuasion techniques.

Author(s)
Ulleberg, P. Vaa, T. (eds.) Ausserer, K. Carstensen, G. Forward, S. Krol, B. Malasek, J. Meng, A. Møller, M. Moan, I.S. Phillips, R. Risser, R. Sardi, G.M. Sedá, E. & Simoes, A.
Year
Abstract

This report is CAST deliverable D1.4 output as part of Work Package 1. The deliverable aims to answer the following questions; which kinds of road user behaviour should campaigns target, what influences the behaviour we want to change and how can we influence such behaviour? (Author/publisher)

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Publication

Library number
20090702 ST [electronic version only]
Source

[Brussels, European Commission, Directorate-General for Transport and Energy (TREN)], 2009, 155 p., ref.; Contract No. TREN-05-FP6TR-S07.59641-019520-CAST

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.