Campaigns and Awareness Raising Strategies in Traffic Safety (CAST). A theoretical approach to assess road safety campaigns : evidence from seven European countries.

The main aim of the following publication is to present the results from seven different campaigns conducted within the Cast project. The campaigns were carried out in seven different countries (Austria, Belgium, Greece, the Netherlands, Poland, Slovenia and Sweden) and the topic of the campaigns covered a broad area; speeding, seat-belts usage, drinking and driving, child restraints and the use of bicycle helmets. The target groups were general and selected and the activity itself used several sources such as printed material, the media, internet, direct communication and combined actions with the police. The campaigns were local, regional and national and in most cases the evaluations were carried out before and after the event(s). (Author/publisher)