Can road safety communication campaigns succeed ?

Author(s)
Toledo, E.
Year
Abstract

This paper reviews several road safety campaigns carried out in Israel. The campaigns described made extensive use of electronic as well as printed media and covered specific subjects (seat-belts, winter driving, first aid), informational campaigns and comprehensive campaigns. The effectiveness of the campaigns is evaluated and problems in the evaluation identified. The importance of prior research and the choice of channel, message and target audience are discussed. The advantages and disadvantages of printed and electronic media, depending on target audience, are discussed. The use of fear, arousal and humour are studied.

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Publication

Library number
C 8952 (In: C 8934) /83 / IRRD 889245
Source

In: Marketing traffic safety : proceedings of the VIth world congres of the International Road Safety Organisation PRI, in co-operation with the South African Department of Transport, Cape Town, South Africa, 3-6 October 1994, p. 279-284, 3 ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.