Car crashes : perceived vulnerability and willingness to pay for crash protection.

Author(s)
Robertson, L.S.
Year
Abstract

A national random sample of 1017 new-car buyers was surveyed. The responses indicated a clear preference for more, automatic crash protection rather than for protection that must be activated by those to be protected.. Buyers preferences for crash protection and their willingness to pay for this were unrelated to their feelings of personal vulnerability to death or injury in car crashes.

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Publication

Library number
930496 ST [electronic version only]
Source

The Journal of Community Health, Vol. 3 (1977), No. 2 (Winter), p. 136-141, 12 ref.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.