Southbound car travel on the A74 road was surveyed in October 1977 as part of a programme of research on long distance travel by car, coach, rail and air. Travellers crossing the border from Scotland to England were asked a series of questions, relating to their journeys, aimed primarily at establishing their reason for travel and the origins and destinations of their journeys. The results show that 49 per cent of journeys were started in Strathclyde while 60 per cent terminated in the counties roughly north of a line from the Mersey to the humber. Thirty-one per cent of journeys were between 200 and 300 km long while 19 per cent exceed 500 km in length. Over half the travellers were on holiday and 60 per cent had not used the road in the preceding three months. Among drivers, 89 per cent were male, the majority were between 25 and 44 years old and 21 per cent were travelling alone. (Author/publisher)
Abstract