Adelaide's public transport system was in decline for over 20 years until, four years ago in April 2000, a program of information and service adjustments to the system has reversed this trend, with patronage growing at an average of 2.5 per cent per annum and a cumulative growth of nearly 10 per cent over that same period of time. This has been achieved by changing services at a relatively low cost and providing a Chain of Information Program operating under a comprehensive Information Marketing concept that delivered the joint message of "why" a customer should use public transport along with the invaluable "how to" information. The Chain of Information Program was developed based on research that highlighted a lack of understanding and subsequent lack of consumer confidence in the public transport system. Budget restraints limited high tech system wide solutions or major investments in infrastructure. (Author/publisher) For the covering entry of this conference, please see ITRD abstract no. E211825.
Abstract