This paper describes a study of fast drivers and what measures would be needed to encourage them to reduce their speed. 112 drivers were chosen who were categorised as fast drivers as they were a) under 21, b) drove for a living, c) drove a high performance car, or d) were a member of a sports car club. Also interviewed were police officers, magistrates and driving instructors. The modification of behaviour by either external changes of internal changes is discussed. In considering external changes the effect of the severity of the sanction and the risk of apprehension were examined by means of a two-dimensional deterrence game. The effect of speed cameras on the A40 was also studied. In considering the possibility for changes from within, the concept of 'being in control' is explored. The answers given by drivers are analyzed and a number of conclusions drawn about penalty levels and ambivalent attitudes to speeding.
Abstract