Abstract
As road conditions continue to get more congested, it comes essential to raise the level of mutual consideration to prevent accidents. Although showing consideration is a deep- seated, habituated behavior pattern, previous research on smoking behavior suggests that even such patterns can be deliberately upgraded and maintained by a strategy of systematic and consistent informal socialization. This paper specifies the preconditions for making such a strategy work, and discusses the tactics for implementing it among all road users, drivers and pedestrians alike.