Abstract
Driver behaviour is viewed as being a function of systems within which the driver operates. The most effective way to change driver behaviour is to alter the decisions of policy-makers. Specific programme types are reviewed with key findings highlighted. In general, training programmes which focus on individual drivers have not been shown to be effective. This is particularly true of novice driver training programmes. Programmes that focus on groups of, or all drivers, can be succesful. These include vehicle fleet training and incentive systems and traffic law enforcement. Enforcement is made considerablty more effective if combined with publicity. Key factors in the design of succesful publicity campaigns are discussed.