Changing modal split by a behavioural science approach.

Author(s)
Schmidt, T. Midden, C.J.H.
Year
Abstract

The potential of the behavioural sciences for influencing modal split in favour of bike and public transport is discussed Central focus is on the "software" (the human side) of the transport system, far more than on the "hardware". A behavioural science approach has been successfully applied to reduce energy consumption. Elaborating on this experience, several techniques for influencing transport behaviour are shown.

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Publication

Library number
B 27113 (In: B 27101 [electronic version only]) /72 / IRRD 816319
Source

In: Proceedings Velo City 1987 : international congress "Planning for the urban cyclist", Groningen, 22-26 September 1987, C.R.O.W Record 2, p. 69-78, 23 ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.