Notable increases in motorcycling activities since the mid-1990s have been reported in a number of countries worldwide. Governments and enforcementagencies have begun to recognise that not only has this mode of transportbeen neglected in terms of safety interventions, but also that the reasons behind the increase in popularity are poorly understood. This paper reports the results of a survey distributed to a sample of the UK motorcyclingpopulation in order to discover the types of motorcycles they ride and the trips they engage in. From the data, three groups of riders were identified û new, long-term and returning riders. They were additionally stratified by the type of riding they engaged in (leisure or commuting). The results indicated that long-term and returning riders dominated ownership of the higher capacity motorcycles whilst new riders favoured low powered mopeds and scooters. Those riders who used their motorcycles for leisure trips were more likely to be long-term and returning motorcyclists. Using retrospective data, it was found that those motorcyclists who had taken up the activity in recent years, increased the engine size of their machines more quickly, compared to earlier cohorts. Motorcycles purchased today are muchmore likely to be purchased for reasons of styling and image compared to previous cohorts who relied on them as a form of transport. The overall conclusion is that there is evidence of a shift in the nature of motorcycling in that it has, for some, become a leisure activity, with the motorcyclebeing more of accessory than a means of transport. (A) Reprinted with permission from Elsevier.
Abstract