Child restraint research and awareness campaign.

Author(s)
Seymour, R.
Year
Abstract

Properly used and secured child restraints reduce the risk of death and injury in a motor vehicle crash by about 70 percent. However, past research indicates that over 70 percent of restraints in Victoria are not correctly installed. Royal Automobile Club of Victoria (RACV) commissioned a market research survey of parents to ascertain their attitudes and beliefs about the selection, fitting and installation of child restraints. Over 400 parents with children aged under 6 years old were surveyed. Results from the survey indicated that parents generally install child restraints themselves and believe that the installation of the restraint is the easiest aspect of fitting a restraint. This is alarming when more than two out of every three restraints are incorrectly installed. To promote awareness of child restraint issues, a campaign was developed to encourage parents/guardians to: (1) have their child restraints professionally fitted; (2) ensure that the children are in the appropriate restraint for their size and weight; (3) ensure that the restraint is always done up. Results from the market research, campaign details and initial findings are discussed in this paper. (Author/publisher) For the covering entry of this conference, please see ITRD abstract no. E202589.

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Publication

Library number
C 27565 (In: C 27499 CD-ROM) /83 /91 / ITRD E204132
Source

In: Road Safety Research, Policing and Education Conference, Brisbane, Queensland, Australia, 2000, p. 565-570, 5 ref.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.