Children : a critical link for changing driving behaviour.

Author(s)
O'Brien, C.
Year
Abstract

This paper was presented at the `Environmental management planning for sustainable transportation' session. Recommendations for public education and outreach are integral to most reports regarding sustainable transportation. Moving from recommendations to action, and specifically influencing behaviour in the direction of sustainable transportation is critical. Children are proving to be a critical link to changing driver behaviour. The work of Doug McKenzie-Mohr in the area of community based social marketing is discussed with reference to public outreach strategies and existing programs that focus on children and driver behaviour. The impacts of cars on children are presented to reinforce the perspective that strategic investments and planning for sustainable transportation must extend beyond technology change. (A)

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Publication

Library number
C 16363 (In: C 16354 CD-ROM) /15 /83 / ITRD E200779
Source

In: Strategic investments for sustainable transportation in the new millennium : proceedings of the 1999 Transportation Association of Canada TAC annual conference and exhibition, Saint John, New Brunswick, September 26 to 29, 1999, p. -

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.