Christmas Drink/Drive 1985 : the co-ordinated approach.

Author(s)
Birch, R.
Year
Abstract

In an effort to reduce the high level of drinking and driving accidents, the 1985 Christmas campaign, described here, was the result of a co- ordinated plan between the Department of Transport and the police.This was designed tocreate a public awareness of the danger of drinking and driving, by the use of publicity linked to enforcement. Despite clear evidence of public support for this aproach to the problem, some 61% of drivers who were breath tested over the Christmas period were found to have been drinking.

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Publication

Library number
B 26844 fo /83.5 / IRRD 293265
Source

From: Highways and Transportation, Vol. 33 (1986), No. 7 (July)

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.