Communicating the value of transportation research : guidebook.

Author(s)
Zmud, J.P. Paasche, J.L. Zmud, M. Lomax, T.J. Schofer, J. & Meyer, J.
Year
Abstract

TRB’s National Cooperative Highway Research Program (NCHRP) Report 610: Communicating the Value of Transportation Research explores integrating communications throughout the research process and introduces new ways to think about communicating the value of research. The report examines the signs of good communications practices, the communication process, planning and evaluating communications efforts, communicating for specific audiences, and case studies on good communication practices within and outside of the transportation community. An overview of NCHRP Report 610 is available online at: http://onlinepubs.trb.org/onlinepubs/nchrp/nchrp_rpt_610overview.pdf. The overview briefly introduces the need, process for, and good practices of integrating communications into transportation research. The contractor's final report on the research associated with NCHRP Report 610 was published as NCHRP Web-Only Document 131 at: http://onlinepubs.trb.org/onlinepubs/nchrp/nchrp_w131.pdf (Author/publisher)

Publication

Library number
20091032 ST S [electronic version only]
Source

Washington, D.C., Transportation Research Board TRB, 2009, 61 p., 7 ref.; National Cooperative Highway Research Program NCHRP Report 610 / Project 20-78 - ISSN 0077-5614 / ISBN 978-0-309-11764-7

Publication (link)

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.