A pilot community action project in New Zealand was developed to create strategies to reduce alcohol-related crashes in a rural police district. This paper discusses the evolution of the 2.5-year project, including process, organizational and external community issues affecting the project. The use of formative evaluation to assist the project in responding and adapting to dynamic circumstances is also discussed. The project's objectives were to: (1) raise awareness among rural residents of their increased risk of death and injury from drunk driving; (2) challenge attitudes and behaviors which exist in rural communities that are supportive of drunk driving; and (3) promote, implement and support strategies to reduce drunk driving in rural communities. Formative evaluation was used to assist an intersectoral coordinating group identify and implement strategies. The initial plan called for the establishment of community-based committees to mobilize on drinking and driving around the district. However, when it became clear that the original concept impeded action, the focus was shifted to provide more support in strengthening existing initiatives, particularly those relating to police traffic enforcement and drinking environments.
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