Comparative Analysis of Determinants of Proenvironmental Behavioral Intentions for Travel and Nontravel Behaviors.

Author(s)
Fujii, S.
Year
Abstract

This study proposed a model of behavioral intentions in multiple types of pro-environmental behavior. The model assumed that: (1) the goal to reduce carbon dioxide (CO2) emissions has a positive impact on pro-environmental behavioral intentions; (2) goal effect size depends on the perceived effectiveness and ease of the pro-environmental behavior; and (3) that the mottainai predisposition to respect resources also has a positive effect on pro-environmental behavioral intentions. The data from 341 Japanese respondents were used to test the model, while considering electricity and gas savings, garbage reduction, and automobile use reduction. The results of regression analyses supported all model assumptions except for the effect of mottainai predisposition on behavioral intentions to reduce automobile usage.

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Publication

Library number
C 43809 (In: C 43607 CD-ROM) /71 / ITRD E837553
Source

In: Compendium of papers presented at the 85th Annual Meeting of the Transportation Research Board TRB, Washington, D.C., January 22-26, 2006, 12 p.

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This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.