The comparative merits of particular motivating appeals.

Author(s)
Mackie, A.M. & Valentine, S.
Year
Abstract

This paper is also published as TRRL Report No. 669, see B 8795 S. The effect of motivating appeals as used in road safety propaganda, is examined and compared with a plain factual technique. On the basis of the limited knowledge available it appears that the most effective appeal for road safety propaganda is likely to be basically factual with some content of serious emotion such as horror or family responsibility, preferably presented in a novel way to aid memorability.

Request publication

5 + 1 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.

Publication

Library number
B 9133 (In: B 9050) /83.2/ IRRD 215324
Source

In: Proceedings of the 1st International Conference on Driver Behaviour, Zurich, 8-13 October, 1973, 7 p., 4 tab., 15 ref.

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.