Consumer acceptance of RSV features.Volume II:. Comprehensive report on 23 focus groups to investigate consumer acceptance of Research Safety Vehicle Features.

Author(s)
Cenderson, N.H. & Curran, K.N.
Year
Abstract

The study was designed to gain insight into the attitude of the car buying public towards the Minicars Research Safety Vehicle (RSV) and its special features. Volume II determines the degree to which different factors are important and/or understandable to the limited group of participants in the research, and the effect any of the factors may have in purchase intent.

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Publication

Library number
B 18278 /91.1 /
Source

Washington, The Prism Corporation, 1980, 84 p., fig., tab.; DOT HS-80555

Our collection

This publication is one of our other publications, and part of our extensive collection of road safety literature, that also includes the SWOV publications.